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Trends in CRM

This version was saved 17 years, 3 months ago View current version Page history

Saved by Dan Itkis
on January 18, 2007 at 3:36:24 pm

(Dan Itkis) Thought I'd through this out there:

Collaboration

within and outside the firm. Wiki’s are gaining momentum.

Usability Improvements

AJAX, emphasis on processes rather than data, various areas targeted to how people within that department think and work

Integration

… with 3^rd party systems, in-house systems

Development Platform

Salesforce’s APEX.. great idea.. can they pull it off?

Verticalization

especially within SMB market where IT and training resources are scarce or not available

Social Networking

…especially for service industries, referrals and networking are at the heart of their marketing strategies

Customer Centricity

Customer should really be in charge of who sees their information and what kind of goods and services they are in the market for

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