|
The Big Questions
This version was saved 17 years, 3 months ago
View current version Page history
Saved by Dan Itkis
on January 12, 2007 at 3:51:19 pm
I'd like to kick off the "Big Questions" page that contains a set of questions, some of which will hopefully turn into discussions, that would lead us to better definition of the vision for the next gen CRM
- Should CRM be limited by Sales, Marketing and Support functions or will it merge with the ERP system?
- Is it going to go the way of vertical integration with comprehensive solutions responding to highly segmented industry needs or will it go sideways with CRM becoming the database with a middleware layers and bunch of other companies (contributors) adding the logic? Maybe both?
- Have we reached the “dominant design” stage in the CRM? What would the dominant design look like?
- Integration with PIM systems (personal information managers) seems to be key for adoption. Will CRM replace existing PIMs (read Microsoft Outlook) or will the interfaces become standardized enough to plug in easily?
Dan Itkis.
The Big Questions
|
Tip: To turn text into a link, highlight the text, then click on a page or file from the list above.
|
|
|
Comments (0)
You don't have permission to comment on this page.