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Trends in CRM

Page history last edited by Axel 10 years, 10 months ago

(Dan Itkis) Thought I'd throw this out there:

(Paul Greenberg) joined too 

 

 

 

 

Collaboration

within and outside the firm.  Wikis are gaining momentum.

 

 

Usability Improvements

AJAX, emphasis on processes rather than data, various areas targeted to how people within that department think and work

 

 

Integration

… with 3rd party systems, in-house systems

 

 

Development Platform

Salesforce’s APEX.. great idea.. can they pull it off?

 

 

Verticalization

Among others within the SMB market where IT and training resources are scarce or not available but also increasingly in the largest enterprises - especially those where

the buy is emotional (retail) or the buy-in (financial services) is emotional

 

 

Social Networking

…especially for service industries, referrals and networking are at the heart of their marketing strategies

19jan2007 - "The Social Networking Convergence With CRM"

 

 

Customer Centricity

Customer should really be in charge of who sees their information and what kind of goods and services they are in the market for

 

Prosumer Behaviors

The inculcation of consumer behaviors into professional environments; the importance of style as a choice when choosing products and services

 

Mobility

As a customer, enterprise or any entity participating in a process anytime, anywhere.

 

Advocacy Metrics

Going beyond just the Net Promoter Score (NPS) to create richer metrics for measuring advocacy (2008-2009)

 

Enterprise 2.0

More and more companies looking at the use of wikis, podcasts, blogs, and communiities behind and through the firewall (2008)

 

"Relationship" definition expands

Expansion of the R=Relationship to encompass beyond Company <> Customer Relationship and into Customer <> Customer and Customer <> Partner <> Company relationship

 

Social Relationship Management #SRM

Just in the last few days (Sep/09) a lot of talk about SRM (Social Relationship Management. An early trend but a trend.

Brian Solis, author of "Putting the Public Back in Public Relations" said take the C out of SCRM.

Also see a very first definition at socialrelationshipmanager.com 

 

SaaS and Cloud Computing

New delivery platforms allow smaller companies to compete with the big ones by not having to make large investments for license and onsite-Hardware.

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