log inhelp

 | 

  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • You already know Dokkio is an AI-powered assistant to organize & manage your digital files & messages. Very soon, Dokkio will support Outlook as well as One Drive. Check it out today!

View
 

Melissa McCready- CRM Globalization Considerations

Page history last edited by Melissa 15 years, 12 months ago

 I would like to suggest a chapter on the effects of business globalization on CRM.

All too often I see companies not consider CRM strategies that can scale to meet international business situations.

 

What I would like to write about is a client of mine, the process we went through to implement CRM internationally, the outcome, and learnings about change readiness, change management, tool selection considerations, and ways to manage an international CRM strategy.

 

Thoughts?

 

Comments (0)

You don't have permission to comment on this page.

Printable version