I've decided to do the fourth edition of CRM at the Speed of Light and am looking for suggestions as to what to put into it. This page is for that list of suggestions. I'm going to develop the outline for the book for the likely publisher by June 10 at the latest, so please, please, please get on this right away if you want to help. Please do the following:
I'm also open to entertaining one of you writing a chapter in the book which will get you contributing author status (that goes on the inside front part of the book - not the cover) and $500. 00. The likelihood, for continuity's sake is that it would be an appendix. So if you're interested, please enter the idea for the chapter in the section below and then email me a writing sample too.
From Filiberto Selvas (filibers@hotmail.com, I think one key aspect to consider including (consistent with my small contributions across the pages of the Wiki tonight) is how the traditional CRM concepts of tracking, understanding and acting on the customer <> company relationship, need to now be expanded to tracking, understanding and acting on the relationships across many more entities: company <> customer, customer <> customer, company <> partner, etc. and How a major part of the engaging, developing of relationships will need to be focused on the “influentials” or “advocates” among those relationships and in turn how the “actions” towards those evolve from the “offer” to the “enable” (as in enable to apply the influence across those relationships). This would definitely be a chapter I would be willing to research and develop; likely jointly with others I know are interested in the same space.